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REDEFINE YOUR

RESEARCH

EXPERIENCE

CREATIVE & STRATEGIC PARTNERSHIP

FOR BOLDER QUALITATIVE INSIGHTS

HELPING MARKET RESEARCH PROFESSIONALS ENHANCE THEIR RESEARCH PROCESS

THE TEAM

Katherine Horrocks Headshot

Katherine co-founded Amplify Research Partners with a vision for engineering a better research experience through superior project oversight; focusing on streamlined coordination and precision detail planning.

As a qualitative consultant, Katherine has listened to hundreds of consumers speak about a wide range of topics ranging from financial services, to food products and consumer packaged goods. Katherine thrives on helping clients understand their customers and illuminating best ways to position their products and brands.

Katherine Horrocks Headshot
Michaelyn Williams Headshot

Michaelyn co-founded Amplify Research Partners in 2008 with the goal of providing clients a full service partner in their research experience. Michaelyn has worked to create processes and infrastructure rooted in stringent quality control and detailed project oversight, resulting in reliable, well-executed research projects.

Passionate about children and education, Michaelyn has served in multiple board positions for local non-profit organizations.

Michaelyn Williams Headshot
Jennie Crawford Headshot

In 2009, Jennie joined Amplify as a Recruiting Coordinator and later transitioned into a Project Management role, where she has wholeheartedly embraced her responsibilities.  Known for her meticulous attention to detail, Jennie consistently earns praise from clients for her adept management of even the most challenging projects.

Jennie is also very active in the community. She volunteers at her children’s school and has been a volunteer soccer coach for special needs children.

Jennie Crawford Headshot
Eric Tavizon Headshot

In the late 90s, Eric started his journey in market research in the role of Telephone Interviewer. He scaled the ranks, transitioning into project management and ultimately landing in his current role of Senior Director. Eric has become an irreplaceable asset with his wealth of knowledge and experience.

Eric enjoys spending quality time with his family and dog, Delilah, as well as reading and going to the gym. He is an avid sports fan and is passionate about the Golden State Warriors, San Francisco Giants, and San Francisco 49ers.

Eric Tavizon Headshot
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BIO COMING SOON!

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Susie joined the Amplify team in 2022 bringing a breadth of global sales and marketing experience and embraces wearing multiple hats. Globetrotting in her prior career exposed her to countless cultures with different ways of doing business, making her more agile and adaptable in her roles. Identifying, analyzing, and working towards constant improvement is a strength that is second nature.

Susie has a passion for sports, travel, family, the outdoors and baking. She spends considerable time volunteering with various educational non-profit organizations.

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BIO COMING SOON!

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Amplify Research Partners is a qualitative facility, field management and consulting firm focused on enhancing the research process for market research professionals who are ready to redefine their project experience.

With state-of-the-art digital recording technology, client viewing lounges with open floor plans, and focus group spaces designed to encourage communication and creativity, the facility embodies comfort, fun and contemporary design.  Our Virtual Backrooms offer a sleek and simple way for teams to collaborate and observe live online sessions anywhere - together in an office, working remote, or on-the-go.

Whether you’re fielding a project in several markets, need a suburban facility in the SF Bay Area, or are looking for a user-friendly online research solution Amplify will allow you to focus on your research while we handle all of the details.

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