RESEARCH DESIGN & ANALYSIS

Amplify Research designs, conducts, and analyzes findings across a variety of qualitative methodologies to provide actionable insights and strategic recommendations to help clients truly understand their customer’s values and their brand equity.

As qualitative consultants, we place an emphasis on combining creativity and strategy to produce consumer insights. We have listened to hundreds of consumers speak about a wide range of topics from financial management services to grocery shopping and pet products. These experiences have allowed us to refine our research techniques to yield usable and valuable results.

 

EXAMPLE METHODOLOGIES INCLUDE:

In-Facility Focus Groups

In-Home Interviews

In-Facility Interviews

Online Bulletin Boards

In-Home Friendship Groups

Online Journals & Blogs

Online Video Interviews

Product & Taste Tests

UX Design, Usability & Accessibility

MODERATION

We specialize in reaching consumers at their core and our creative discussion guides drive deeper consumer insight that lead to actionable results.  Our superior recruiting ensures a vibrant mix of qualified, articulate respondents, while our moderators employ techniques from a cultivated toolbox of tricks, ranging from traditional psychographic techniques to modern design thinking.

MARKET VERTICALS INCLUDE:

SPECIALTY AREAS INCLUDE:

 

Technology

Consumer Packaged Goods

Financial Products

Brand Positioning

Retail

Food & Beverage

Packaging Design

Usability Testing

Ad Testing

Non-Profit

Concept Ideation

Product Innvoation

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2410 San Ramon Valley Blvd. Suite 230

San Ramon, CA  94583

925.236.9700

925.236.9701