RESEARCH DESIGN & ANALYSIS
Amplify Research designs, conducts, and analyzes findings across a variety of qualitative methodologies to provide actionable insights and strategic recommendations to help clients truly understand their customer’s values and their brand equity.
As qualitative consultants, we place an emphasis on combining creativity and strategy to produce consumer insights. We have listened to hundreds of consumers speak about a wide range of topics from financial management services to grocery shopping and pet products. These experiences have allowed us to refine our research techniques to yield usable and valuable results.
EXAMPLE METHODOLOGIES INCLUDE:
In-Facility Focus Groups
In-Home Interviews
In-Facility Interviews
Online Bulletin Boards
In-Home Friendship Groups
Online Journals & Blogs
Online Video Interviews
Product & Taste Tests
UX Design, Usability & Accessibility
MODERATION
We specialize in reaching consumers at their core and our creative discussion guides drive deeper consumer insight that lead to actionable results. Our superior recruiting ensures a vibrant mix of qualified, articulate respondents, while our moderators employ techniques from a cultivated toolbox of tricks, ranging from traditional psychographic techniques to modern design thinking.
MARKET VERTICALS INCLUDE:
SPECIALTY AREAS INCLUDE:
Technology
Consumer Packaged Goods
Financial Products
Brand Positioning
Retail
Food & Beverage
Packaging Design
Usability Testing
Ad Testing
Non-Profit
Concept Ideation
Product Innvoation
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